榮星電(diàn)器經銷商(shāng)的規範管理
STANDARD MANAGEMENT OF DISTRIBUTORS
以榮星電(diàn)器終端執行手冊爲
基礎,以統一(yī)形象經營終端賣場
按照榮星電(diàn)器終端賣場
VI規範進行終端的内外(wài)裝修
公司總部對其營業狀況
具有知(zhī)情權
僅限于銷售榮星電(diàn)器
的産品系列
享受榮星電(diàn)器經銷商(shāng)專供特價
産品,并享受區域保護和推廣支持
根據榮星電(diàn)器産品銷售情況享受
一(yī)定比例的廣告和裝修補貼
須從榮星電(diàn)器公司總部
指定的配貨中(zhōng)心進貨
經銷商(shāng)進貨價格執行
全國統一(yī)出廠價
榮星電(diàn)器産品零售價格須遵守榮星電(diàn)
器公司總部最高、最低零售價的規定
承擔區域内榮星電(diàn)器産品的
售後維修服務義務

經銷商(shāng)專賣店(diàn)選址的基本原則

富裕地區布店(diàn)可較爲密集,應在富裕鎮級以上設點,但以保證經銷商(shāng)合理赢利爲前提
CLOTH SHOPS IN WEALTHY AREAS CAN BE DENSER, AND SHOULD BE SET ABOVE THE WEALTHY TOWN LEVEL, BUT TO ENSURE THAT DEALERS ARE REASONABLY PROFITABLE.
普通地區一(yī)般控制在地級市以上,店(diàn)鋪地址在商(shāng)業旺區或成熟的專業市場區域
ORDINARY AREAS ARE GENERALLY CONTROLLED ABOVE PREFECTURE-LEVEL CITIES, AND SHOPS ARE LOCATED IN COMMERCIAL AREAS OR MATURE PROFESSIONAL MARKET AREAS.
建店(diàn)的密度應考慮盡可能共享宣傳資(zī)源,并有利于配送貨物(wù)
THE DENSITY OF BUILDING SHOPS SHOULD CONSIDER SHARING PUBLICITY RESOURCES AS MUCH AS POSSIBLE AND BE CONDUCIVE TO DISTRIBUTION OF GOODS.
當地榮星電(diàn)器品牌知(zhī)名度不高時一(yī)般先考慮現場促銷宣傳活動
LOCAL RONGXING ELECTRICAL APPLIANCES BRAND AWARENESS IS NOT HIGH WHEN THE GENERAL CONSIDERATION OF ON-SITE PROMOTIONAL ACTIVITIES
當地以商(shāng)場爲主要賣場時,應考慮開(kāi)發商(shāng)場内的店(diàn)中(zhōng)店(diàn)或專櫃
WHEN SHOPPING MALLS ARE THE MAIN STORE, YOU SHOULD CONSIDER DEVELOPING IN-STORE STORES OR COUNTERS IN THE MALL.
經銷商(shāng)辦理專賣店(diàn)資(zī)格申請時,必須對當地廚電(diàn)器具銷售市場有較深入的分(fēn)析
WHEN THE DEALER APPLIES FOR THE QUALIFICATION OF THE SPECIALTY STORE, IT MUST HAVE A MORE IN-DEPTH ANALYSIS OF THE LOCAL KITCHEN APPLIANCE SALES MARKET.